Seminar Marketing

Comment

Comment by Connie Sparks on November 30, 2009 at 12:31pm

Ellen and Charles,

Since my last post and your advice Ellen. I have conducted several free seminars and am now doing free to low cost teleseminars. My following has increased, and, yes it has added value to my credibility. Charles, you hit the nail on the head "cheap products". Readers can be very selective in the type of quality they get for a product. If you market yourself as a top speaker, trainer, author-your products should reflect that. I believe when you have proven your worthiness and produce quality products you gain a new follower for life.

Comment by Charles (Bill) Carpenter on November 29, 2009 at 12:44pm

OH Here is the link to get you started... at $5 you can't afford to miss this.

Comment by Charles (Bill) Carpenter on November 29, 2009 at 12:44pm

Connie, Ellen and others,

I have been there as well. Connie, I have found the same to be true. Ellen is right as well. Let me explain:

If you can get participants to attend a free event or webinar you have a great potential to earn through Back of the Room (BOR) sales. As Ellen points out people prefer to buy from people they know. Researchers agree there are three basic qualities that make a buyer buy: Rapport, Credibility and Trust.

That brings me to my new product release. In the past, prior to the economic downturn, it was easy to sell information at a premium. However, buyers are now savvier. Everyone is feeling it. Speakers who are being booked are either negotiating more or a re celebrities.

I have found that I can offer my information products, ebooks, audios and even video content for far less and increase my earnings. This is true for two reasons. I have trimmed the fat in production and increased the volume of sales. I have less time and money invested so I can sell for less which means I sell more.

You don’t have to go to this measure, but I have found that the more I deliver the higher the rapport. Therefore once a buyer always a buyer of my products. In short I have amped up the quality of all my content. I want the customer to walk away in awe after using my content.

You will notice that right now, 48 Hour Cash Flow is only $5. You can’t lose. If all I made you do was laugh the product is worth that. The low price point raises the trust factor. After all what do I have to lose? But all that is covered in the content.

So to finally answer Ellen last question to me: You receive 3 MP3 Audios coaching you through the process of identifying what topics you need to cover, who your customers are and how reach them with your message. You also receive and ebook with all the step by step instructions you need to roll out audios and ebooks at the speed of life. With this system I am able to produce an info product per day. I don’t but I could. I take every FREE speaking opportunity I can get, as long as they allow BOR sales. I always make money. Here is why: The audience gets a chance to meet and hear me, they now know me and most love me. They find me credible, I develop rapport with them and they trust me. BAM – Sales… To top it off I am selling the same information others sell at a fraction of the cost.

OK, one last thing… The big objection here is the question of perceived value. When you see the quality of my material you will understand that my customers don’t feel they’re getting something cheap, they feel they are getting a great deal.

I’ll be honest; I’ve only been using this for a few months. Here are a couple of success stories. An event planner called to let me know her budget was cut and she had to either cancel me or reduce my fee. I agreed to a reduction by 2/3rds. We went to work rolling out content and in one hour I sold over $2000 in BOR sales. Just a few weeks ago I was asked to come to Chicago, 6 hours drive for me. The catch, no budget. I agreed and did over $800 in sales in 45 minutes. I could go on. That doesn’t include webinar sales and more.

No one else is letting these secrets out. I was just booked to speak to a group of speakers in Atlanta In Jan. on this topic.

Comment by Ellen Finkelstein on November 28, 2009 at 10:03pm

Bill, Could you provide some more information so we can judge if it's worthwhile for us?

Comment by Charles (Bill) Carpenter on November 28, 2009 at 8:57pm

I have found a formula that is by far the best event and speaker marketing strategy I have used, ever. I have stumbled on a marketing campaign that actually pays me to market. I have made hundreds, even thousands in a single day using this formula. I have increased my credibility and bookings as a speaker. I am practically giving this formula away to my speaker friends: http://ow.ly/GBez

Comment by Connie Sparks on September 7, 2009 at 3:25pm

I was intending to add it as a discussion and didn't realize until after I submitting my question it didn't post as a discussion.

I like the idea about offering free content and teleseminars. By hosting free seminars and speak here in my town and other surrounding cities I am starting to build a following. So, I'm on the right track there.

Thanks Ellen.

Comment by Ellen Finkelstein on September 6, 2009 at 9:23pm

Connie,
I'm having the same difficulty, but here's what I've learned. It's almost impossible to sell to people who don't know you, so build an e-mail list by offering free content (e-books, free teleseminars or webinars) and offer them free content, then sell to them. I don't know where you live, but join or start local groups, speak, and let people get to know you in person.
Ellen
P.S. IMHO, it's best to start a discussion like this by clicking Start Discussion, so people can follow the thread in one place, rather than on the Comment Wall.

Comment by Connie Sparks on September 5, 2009 at 4:40pm

Hello Group,

I am a business consultant and trainer. Unfortunately, because of this downward economy I am having difficulty filling my seminars and workshops. When I host a free workshop, classes are filled. When I market a fee based workshop, I'm lucky if I get 5.

What would be your suggestion for marketing a seminar in these hard times. I know the topic makes a huge difference, so I have desgined seminars that addresses these issuses.

Your thoughts and suggestions please!

Comment by Lenn Millbower on April 7, 2009 at 2:27pm

Fellow speakers, I'm offering a free webinar (no cost, no catch) called I WILL SURVIVE: HOW TO THRIVE IN DIFFICULT TIMES to the first 20 people who sign up. It focuses on finding your talents so that you can navigate through workplace challenges with ease. Dates are 3:00 PM, April 17 or April 24. Join me and go offbeat. Hurry. First come, first served. Attend to learn or provide feedback.

Comment by Charles (Bill) Carpenter on April 6, 2009 at 5:13pm

I am hosting a webinar tomorrow at 9am and 6pm Flying High With Twitter. The goal is to explore the value of Twitter as a marketing tool. How to build highly targeted lists of valuable contacts. I posted a sales letter and invite your critique. www.charlesspeaks.com/flyinghighreg.mht

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